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Better Health Quit Smoking Stoke-On-Trent

1 Oct 2021

Reed Wellbeing has today launched a new smoking cessation service in time for Stoptober, the 28-day stop smoking challenge, where smokers are encouraged to join thousands of people across the country in a quit attempt.

Our new Better Health Quit Smoking Stoke-On-Trent service will support pregnant women, their family members and people who have a moderate or severe mental health illness. It is available for those who live, work or have a GP in Stoke-On-Trent.

The service forms part of the government’s ambition for England to be smokefree by 2030. Research has shown that smokers are four times more likely to quit for good by using their local quit smoking support service.

Personal quit plan

Local residents will be able to self-refer on the Quit Smoking Stoke-On-Trent website and can also be referred by their local health professional. Participants will receive 12 weeks of support from a qualified health coach. Pregnant women can additionally receive support for up to 12 weeks post-partum. The support will be available through Microsoft Teams and face-to-face meetings.

Health Coaches will help the participants develop a personal quit plan, where they’ll set a quit date and discover which quitting aid would suit them best. Topics taught during the course include advice on how to cope with stress or the unexpected and practical ways to improve stress and wellbeing.

Helping Stoke-On-Trent residents to quit for good

Commenting on the launch of the service, Tom Brunwin, Programme Director of Integrated Health at Reed Wellbeing, said:

“The launch of our smoking cessation service will provide invaluable help for people to quit smoking.

We have a dedicated team of health coaches who will help people whose health could suffer significantly if they continued to smoke. By helping pregnant woman and their family members to quit, we are helping to promote a healthy pregnancy and giving their unborn child a healthy start in life.

Our service is also supporting those who have a moderate or severe mental illness. Research has shown that stopping smoking can be equally as effective as antidepressants in combatting depression. We are looking forward to providing specific support to this priority group to improve their wellbeing and quality of life.

Starting on the 1st October, we will help thousands of people in Stoke-On-Trent to quit smoking for good and be free of their dependence on cigarettes.”

Reed Wellbeing is delivering Better Health - Quit Smoking Stoke-On-Trent on behalf of Stoke-On-Trent City Council. Visit to find out more about the service.